I started barbering in 2001 after moving from NYC to the Hudson Valley, chasing a creative spark I couldn’t find elsewhere. Over the years, I’ve built spaces like The Great Studio and VĪDL Barbershop, and learned my purpose goes beyond a storefront.

I’ve hosted pop-ups with local vendors, showcased artists’ work, and partnered with business owners to unite the community. I’ve also donated my time and services to shelters, those in need, and the Poughkeepsie Children’s Home.

Now based in Beacon, in the heart of the Hudson Valley - I offer precision cuts and tailored experiences through house calls, groomsmen parties, and brand collaborations. This mobile approach lets me create freely, work with other innovators, and grow VĪDL’s clean, locally sourced hair care line.

Clients choose me for more than my skills. They come for the connection, presence, and care that turn a haircut into an experience.


ALEX VIVAR

“Take the leap of faith.”